Retirees vote at a higher-than-average rate.

About a week after the referendum on the “No to a 10-Million-Strong Switzerland” initiative, Rent a Rentner asked its own members whether and how they had voted. The results were surprising—even to us.

If it were up to our retirees, voter turnout would be a staggering 97.7 percent. By comparison, on June 14, 2026, just 58.9 percent of voters nationwide made it to the polls. And that was already considered a dream figure.

Only 2.3 percent left their ballots behind. Tired of politics? Not a chance. This generation votes while the rest of the country is at the outdoor pool.

Almost all by mail

Here’s another figure that’s worth noting: 90.5 percent cast their ballots by mail. Going to the polls on Sunday morning? Practically a thing of the past. Anyone who wants to reach the 60+ generation—whether politicians, government agencies, or brands—should be aware of this.

Close, but far from unanimous

And the result? 52.8 percent voted in favor of the initiative, while nationally the figure was only 45.2 percent. So our people were more supportive of the cause—but that doesn’t mean they’re a united front by any means. The comments show this:

"Growth isn't necessarily a good thing in and of itself. It doesn't really matter whether people are locals or foreigners. Quality over quantity."

"Young people shape their own future. Perhaps we older people need to be more tolerant of different ways of thinking."

To put this in perspective: this is a snapshot of the views of about 209 members, not representative of all of Switzerland. The message remains the same: the 60+ generation has an opinion—and the willingness to make their voice heard at the polls. You just have to ask.

More surveys coming soon on Ask a Rentner